Cue the Computers

How Star Circle Pictures is remaking moviemaking.

From: Issue 108 | September 2006 | Page 37 | By: Adam L. Penenberg

Every time you say “film” on the set of a Star Circle Pictures project, you risk getting fined 25 cents. That’s because the Virginia Beach company doesn’t “film” movies anymore. It doesn’t even use digital video or high-definition tape. It has made the world’s first short movie with the Panasonic AG-HVX-200 high-definition camera using memory cards. The goal: to reduce the risk associated with movies, which can cost tens, if not hundreds of millions of dollars with no guaranteed return on investment.

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http://www.fastcompany.com/magazine/108/open_next-work-in-progress.html